The unfiltered reality of building something, coaching people, and staying okay in the process. No highlights reel. No shortcuts. Just honest writing from the gym floor and beyond.
Craig writes about leadership, strength, accountability and what it actually takes to build something that lasts — drawing on 25+ years in sport, the military and running Crazy Strength. New posts drop regularly. Follow @craig.spicer to know when they land.
Be a Good Human isn’t a soft sentiment. It’s a commitment to not walking past. The standard you walk past is the standard you accept.
Crazy Strength wasn’t built on spreadsheets or market research. It was built on people, experience, a cancer diagnosis at 26, and a snowball of passion that became unstoppable.
Words have weight. Actions have consequences. People are expected to stand behind both. This is about accountability — not the corporate buzzword version. The real kind, where holding the line is an act of respect, not aggression.
There’s a version of leadership nobody talks about in the highlight reels. The quiet, uncomfortable moment when the best thing you can do for everyone in the room — including yourself — is to sit down, shut up, and let someone else take the wheel.
More posts are in the works. Follow @craig.spicer to know when they drop.
Operating from a place of respect over popularity costs something. For everyone who’s made a hard call and felt the social cost of it.
Not the hustle-culture version. The real version — showing up for yourself, your standards, and the people counting on you, even when it’s inconvenient.
A tribute to the team, the members, the people who showed up. The ones already living these values before they walked through the door.
A title doesn’t make you a coach. What does? Craig on the one thing that separates those who develop athletes from those who just supervise them.
The lessons that only come through failure, setback, and having to rebuild. Deeply personal and shareable.
The coach’s coach angle. Craig’s unique position educating coaches rather than just athletes. Highly searchable and positions him as the authority.
Structure, standards, accountability, culture — all things the military does well that most businesses don’t.
High search volume, deeply personal territory, and directly connected to the Crazy Strength programmes.
A natural follow-on from the accountability post. Leadership, standards, community, and the price of tolerating the wrong energy.