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Leadership Craig Spicer · April 2026

When to Lead and When to Follow — And How to Know the Difference

The quiet, uncomfortable moment when the best thing you can do for everyone in the room — including yourself — is to sit down and let someone else take the wheel.

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When to Lead and When to Follow — Craig Spicer
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There’s a version of leadership nobody talks about in the highlight reels. It’s not the keynote moment or the big decision. It’s the quiet, uncomfortable moment when you realise the best thing you can do for everyone in the room — including yourself — is to sit down, shut up, and let someone else take the wheel.

If you’re an entrepreneur or leader, that moment will come more often than you’d like. And if you’re honest, you’ve probably got it wrong at least once. So have I.

The Myth of the Always-On Leader

Somewhere along the way, leadership got conflated with being constantly visible, vocal, and in charge. If you weren’t driving the agenda, you were losing ground. If you deferred to someone else, you looked weak.

That belief is quietly expensive.

It costs you the trust of people who are better placed than you in certain situations. It costs your team the space to grow. And it costs you the self-awareness that separates good leaders from genuinely great ones.

The most effective people I’ve encountered — in business, in sport, in life — don’t lead all the time. They lead when it counts, and they follow when it serves.

What “Chief and Indian” Actually Means

The old phrase is blunt, but the principle is sound. Every situation has a natural hierarchy — not a permanent one, but a contextual one. Someone needs to call the shots. Someone else needs to execute without ego.

The problem is that most leaders only practise one of those roles.

Being a chief demands clarity, decisiveness, and the willingness to own the outcome. Being an Indian — and I mean this with full respect for the craft — demands discipline, trust, and the ability to subordinate your preferences to the mission.

I remember being in a room where I was technically the most senior person present. A younger member of the team had a clearer read on the situation than I did. Every instinct I had said take control. Instead, I said three words: “You lead this.”

It was the right call. The outcome was better. And my credibility went up, not down.

Reading the Room — The Skill Nobody Teaches

Situational awareness is the foundation of knowing which role to play. And it’s not instinctive — it’s trained.

Signs it’s time to step up and lead
Signs it’s time to step back and follow

The hardest part isn’t spotting these signals. It’s spotting them honestly, without the distortion of ego or fear. Ego tells you to lead when you shouldn’t. Fear tells you to follow when you need to step up. Both lie.

The Timing Question — Why When Matters More Than How

You can have the right instinct and still get the timing wrong. Leading too early shuts down ideas before they’ve had room to breathe. Leading too late means someone else has already filled the vacuum — often messily.

I once stepped back from a project at what felt like the worst possible moment. The team was under pressure, deadlines were tight, and pulling back felt like abandonment. But the team had the capability — they just hadn’t been given the space to use it. Within two weeks, they’d solved a problem I’d been wrestling with for months.

The timing wasn’t perfect. But it was right.

Before deciding which role to take, ask yourself three questions:

That third question matters more than most leaders admit.

How to Build the Habit of Switching Roles Well

Situational awareness doesn’t develop by accident. Here’s how to sharpen it deliberately:

The goal isn’t to become someone who never leads. It’s to become someone whose leadership — and followership — is deliberate.

Your Move

The chief and the Indian live in the same person. The question is which one you’re calling on, and whether you’re calling on them at the right moment.

This week, pick one situation where your default would be to lead. Ask the three questions above. If the honest answer points to stepping back — try it. Notice what happens.

Follow along at @craig.spicer where Craig shares the unfiltered reality of navigating both sides of this.


Written by
Craig Spicer

Founder of Crazy Strength. 25+ years in strength sport. Former British Army PTI. Head Coach & South West Tutor for British Powerlifting. Cancer survivor. Public speaker.

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